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Market Information

Thailand

Your Thailand cheat sheet that covers customs clearance and import duties for your eCommerce international shipping needs, eCommerce insights, and more

Thailand's B2C Customs Clearance Info and eCommerce Insights

Thailand Flag
IDTH
CapitalBangkok
Official LanguageThai
CurrencyThai Baht (THB)
Population Size69.7 million

Thailand’s eCommerce Market

Thailand’s eCommerce market value is US$4.9 billion at 2020 and is expected to grow to US$6.5 billion by 2024.

As the second largest economy in Southeast Asia, Thailand has one of the highest number of internet users in the region – 48.4 million internet users who are well versed in using digital technologies, mobile, and eCommerce. This growing internet base provides many growth opportunities for eCommerce businesses.

Customs & regulations

Import Duty and Taxes

In Thailand, there is a VAT exemption for online shopping goods valued less than 1,500 Baht purchased from merchants outside of Thailand and shipped into the market.

Shipment value below 1,500 Baht
Tax0%
Shipment value above 1,500 Baht
Value-Added Tax (VAT)7%
Import Duties5-30%
Restricted and Forbidden Goods

Restricted items that require special permits before going through customs clearance:

  • Imagery of Buddha
  • Medicines, cosmetics, food and supplementary products
  • Firearms and explosives
  • Fauna, flora, fish and other aquatic fauna
  • Vehicle parts
  • Tobacco and alcohol
  • Restricted telecommunications equipment

Prohibited items that cannot be imported into the market:

  • Pornographic materials
  • Narcotics e.g. marijuana, hemp, opium, cocaine, morphine, heroin
  • Fake currency, bonds, or coins
  • Counterfeit trademark goods
  • Endangered animals or CITES-listed wildlife

This list may change depending on government regulations. Visit official customs page for the latest version.

Documentation

Documents required by Thailand’s customs clearance include:

1. Packing List

This gives product details, shipment volume in kilogram or cubic meter, and serves as a checklist to ensure shipment has been packed correctly or not.

2. Commercial Invoice

This gives total shipment value usually in US dollar. Helps to determine the import duties and taxes, and eligibility of shipment.

If you are shipping without a logistics partner that can clear customs on your behalf, you may need to include the following shipping documentation as well:

  • Certificate of origin
  • Bill of lading or airway bill
  • Insurance policy
  • Other relevant permits, licenses, and certificates

Additional information

Payment preferences

Digital payment methods take the lion’s share of Thai’s payment preferences, with 23% of them opting for bank transfer, 23% using eWallets, and 30% using a card. Cash on delivery amounts to 15% of all eCommerce transactions. ECommerce sellers who wish to enter this market may want to consider offering multiple forms of payment to attract more customers.

Non-working days in 2020

Saturday, Sunday and public holidays are non-working days. Please expect shipment delays on these days.

List of public holidays:

DateHoliday
Jan 1New Year’s Day
Jan 25Chinese New Year
Feb 8Makha Bucha Day
Apr 6Chakri Day
Apr 13-16Songkran Festival
May 1Labour Day
May 4Coronation of King Vajiralongkorn
May 6Visakha Bucha Day
May 13Royal Ploughing Ceremony
Jul 5Asahna Bucha Day
Jun 3Queen Suthida’s Birthday
Jul 5Buddhist Lent
Jul 6Khao Phansa
Jul 28H.M. King’s Birthday
Aug 12H.M. Queen’s Mother’s Birthday
Oct 13The Passing of King Bhumibol
Oct 23Chulalongkorn Day
Dec 5King Bhumibol’s Birthday
Dec 10Constitution Day
Dec 31New Year’s Eve

Market Opportunities

Popular eCommerce Item Categories
  1. Electronics & Media
  2. Toys, DIY & Hobbies
  3. Branded Lifestyle Apparel
  4. Branded Bags & Accessories
  5. Lifestyle Footwear
Popular Shopping Seasons

 

Event NameEvent Period
Lunar New YearJan/Feb
Lazada Birthday FestivalMar/Apr
Carnival Summer SaleApr 1-2
9.9 Mobile Shopping DaySep 9
Singles’ Day Online SaleNov 11
12.12 Online SaleDec 12
Popular Shipping Destinations
EXPORTS
RankMarket
1United States
2China
3Japan
4Hong Kong
5Malaysia
IMPORTS
RankMarket
1China
2Japan
3United States
4Malaysia
5South Korea
Sources:

Worldometers (2020) | Statista (2020) | Statista (2020) | Hootsuite/We are social (2019) | ASEAN Briefing (2018) | Thai Customs Department (2020) | Public Holidays (2020) | JP Morgan (2019) | Frost & Sullivan “South East Asia Transportation and Logistics Market” (2017)

Updated as of 30 Jan 2020.

                               
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