As April comes to a close, Reliance relies on staff for tests, Alibaba takes students from the Singapore of Africa and double down on Tmall sales, while Thailand challenges Chinese e-commerce giants, and the Lazada-L’Oreal partnership plans to expand on e-commerce fulfilment in Southeast Asia.

Nearing the end of Q1 2019, Singapore is heating up as the unicorns’ battleground, India’s players challenge Amazon, and China’s e-commerce giants want to penetrate the US market despite trade war tensions.

Leading up to the middle of February, a local challenger rises with India’s disruptive e-commerce law, Alibaba makes its move towards further developments in Singapore, and Indonesia’s logistics challenges could set back e-commerce growth.