Hosted by Janio Asia, in collaboration with SME Corp. Malaysia, JD. ID and Fast & Fuyooh X, the Grow Your E-commerce Business Across Southeast Asia has attracted over 90 participants including business owners and industry peers under one roof to gain market insights and expand their business networks on 2 May at WeWork Equatorial Plaza, Kuala Lumpur.
Recognising the potential in cross-border e-commerce development for SMEs in Malaysia, the conference addresses the market opportunities in two of the top e-commerce markets in Southeast Asia – Indonesia and Singapore, covering topics ranging from establishing presences on marketplaces, promoting brands and products internationally to tackling regional logistics.
Mr Mohd Rithaudden Makip, Deputy CEO II of SME Corp. Malaysia, kicked off the programme by highlighting Malaysia’s advantages in capturing e-commerce growth opportunities in the region and how SME Corp. Malaysia supports business growth.
‘Representing 98.5% of total business establishments in Malaysia, SMEs are the drivers of Malaysia’s economic growth towards a high-income and inclusive nation by the year 2020. SME Corp. Malaysia has been working closely with local SMEs on various related matters, including the active participation of the corporate and private sectors as well as trade associations, in promoting and supporting the well-being of our SMEs,’ Mr Mohd Rithaudden Makip emphasised.
Gitta Wijaya from the Seller Acquisition team of JD. ID delivered key trends that businesses can take advantage of when expanding to Indonesia. These include the growing popularity of mobile shopping, the rise of non-metro shoppers, the increasing adoption of online shopping among the elderly, the changes in Indonesian consumers’ decision-making processes, and the accelerated advancement in digital transactions.
Addressing the market opportunities in Singapore, Rafi Ansari, Managing Director at Outboxx, representing Fast & Fuyooh X, drew attention to peak shopping periods and Singaporeans’ purchasing power considering Singapore holds the highest average order value (AOV) in Southeast Asia.
Attendees also heard from Nathaniel Yim, Janio’s Chief Marketing Officer regarding the challenges of cross-border shipping, such as customs clearance, managing logistics partners, the various delivery payment methods, and how Janio’s tech-powered end-to-end logistics solution can support businesses to ship regionally.
This event is part of Janio’s aim to connect the regional e-commerce ecosystem, not only by serving as a cross-border logistics solution provider but also by providing a platform for e-commerce businesses and industry players to scale and grow regionally.
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