Tag: Buyer’s Persona

Who are Thailand’s eCommerce Consumers?
Katrina B. & Benedict L
Who are Thailand’s eCommerce Consumers?

Who are Thailand’s eCommerce Consumers? Do you know who’s buying your products—and why? What convinces consumers to buy from your online shop? For online sellers, it’s important to answer these questions, es ...

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Who Are the Philippines’ Online Shoppers?
Katrina B. & Benedict L
Who Are the Philippines’ Online Shoppers?

Filipino online shoppers have the second-biggest eCommerce basket size in SEA. Read on to find insights like what influences their online shopping and more

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Why Are Malaysians Shopping Online?
Katrina B. & Benedict L
Why Are Malaysians Shopping Online?

What influences Malaysians' online purchases? Find this out along with where Malaysians buy online, how they pay for purchases and more!

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Who are the Muslim Youth in Indonesia?
Amanda Lim
Who are the Muslim Youth in Indonesia?

Learn more about the Indonesian Muslim youths, a subset of Indonesia’s e-commerce consumers that have collectively spent US$ 218.8 billion in 2017 alone.

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Who are Indonesia’s Online Shoppers?
Katrina B. & Benedict L
Who are Indonesia’s Online Shoppers?

Last week, we discussed the drivers of Indonesia’s e-commerce market growth. Here, we’ll find out what makes the Indonesian online shopper behave the way they do. Meet Indonesia’s online shoppers Their motiva ...

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