Get the Latest Fashion industry and eCommerce Insights for Singapore and Malaysia at Your Fingertips
Discover how fashion businesses and consumers in these countries adapted to the challenges that 2020 brought, and 2021's key industry and consumer trends in our latest report.
The Latest Key Fashion Industry and eCommerce Statistics from 2020
Get the latest numbers on the Fashion Industry in Singapore and Malaysia - from eCommerce usage to consumer statistics.
Discover Key Consumer Trends and Key Purchases
Key consumer segments you can target, what they've been buying and how they buy.
Tips on Reaching Singapore and Malaysian Fashion Shoppers
Learn how businesses have adapted themselves to reach their shoppers, along with logistics tips for Singapore and Malaysia.
Some insights you can find within this report
Find out about COVID-19's impact on fashion consumers and businesses to insights on what, where, when, and how Singaporeans and Malaysians have been shopping for fashion.
Fashion purchases in 2020 were driven by Gen Z and Millennials
Tech-savvy and mostly in the workforce, this market segment tends to have higher expectations of a mobile-first, seamless retail experience that includes shopping, payment, delivery and customer service
Culturally-driven, Ramadan saw spikes in fashion shopping in Malaysia
Still wanting to look their best, fashion purchases began picking up later in the Ramadan period
Singaporean consumers willing to spend on fashion during the pandemic, but not lavishly
1 in 3 Singaporeans willing to spend the same or more on fashion compared to before the crisis
Even more insights along with logistics tips to reach your Singaporean and Malaysian shoppers!
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