12.12 is a huge date for e-commerce in Indonesia. Officially known as Harbolnas in Indonesia, it’s the nation’s biggest e-commerce shopping event with around 300 participating e-commerce stores and marketplaces.
Similar to the successes of Singles’ Day or Black Friday, it will be a period of huge discounts and promotions. Organisers are expecting sales to reach Rp 7 trillion (US$ 482 million) over the coming weekend, 5 times higher than the daily gross market value (GMV).
Harbolnas’ name is derived from ‘Hari Belanja Online Nasional’ – meaning National Online Shopping Day in Bahasa Indo. Usually held on only one day, this year’s Harbolnas will be held for 2 days. The 11th of December will focus on promoting local Indonesian products, while discounts and promotions for international brands and products will be on the 12th itself.
The first Harbolnas was held in 2012 through the collaboration of a handful of Indonesia’s biggest marketplaces and e-commerce stores. The aim is to encourage Indonesian consumers to shop online, with the idea that if many Indonesian stores collaborate rather than compete, they garner even greater sales results.
We at Janio are supporting HarBolnas through our e-commerce fulfilment and integrated cross-border shipping solutions in the region. We deliver for e-commerce merchants in Indonesia as well as to merchants on our partner marketplaces JD.ID and Zilingo.
If you’d like to get in on the HarBolNas action, you can count on us to support your Indonesian e-commerce efforts with our cross-border logistics capabilities, customs clearance expertise and cash on delivery service. Our cash on delivery service will guarantee that you’ll get your payment for your online sales in Indonesia.
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