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Thailand

Country cheat sheets for your e-commerce international shipping needs that covers customs clearance, import duties & taxes and more

How to ship to Thailand

Thailand Flag
Country ID TH
Capital City Bangkok
Official Language Thai
Currency Thai Baht (THB)
Population Size 69.1 million

Thailand’s E-commerce Market

Thailand’s e-commerce market value is US$3.5 billion at present and is expected to grow to US$5.8 billion by 2022.

As the second largest economy in Southeast Asia, Thailand has one of the highest number of internet users in the region – 57 million internet users who are well versed in using digital technologies, mobile, and e-commerce. This growing internet base provides many growth opportunities for e-commerce businesses.

Customs & regulations

Import Duty and Taxes

In Thailand, there is a VAT exemption for online shopping goods valued less than 1,500 Baht purchased from merchants outside of Thailand and shipped into the country.

Shipment value below 1,500 Baht
Tax 0%
Shipment value above 1,500 Baht
Value-Added Tax (VAT) 7%
Import Duties 5-30%
Restricted and Forbidden Goods

Restricted items that must meet certain conditions before going through customs clearance:

  • Drugs, food and supplementary products (requires a special license)
  • Weapons, ammunition, explosives, fireworks, and real and replica firearms (requires a special license and/or permit)
  • Cosmetics
  • Wild fauna, flora, fish and other aquatic fauna (requires a special permission)

Prohibited items that cannot be imported into the country:

  • Obscene objects/literature/pictures
  • Pornographic materials
  • Goods with the Thai national flag
  • Narcotics e.g. marijuana, hemp, opium, cocaine, morphine, heroin
  • Fake currency, bonds, or coins
  • Fake Royal Seals/official seals
  • Pirated copyright goods e.g. musical tape, CD, VDO, computer software, etc.
  • Counterfeit trademark goods

This list may change depending on government regulations. Visit official customs page for the latest version.

Documentation

Documents required by Thailand’s customs clearance include:

1. Packing List

This gives product details, shipment volume in kilogram or cubic meter, and serves as a checklist to ensure shipment has been packed correctly or not.

2. Commercial Invoice

This gives total shipment value usually in US dollar. Helps to determine the import duties and taxes, and eligibility of shipment.

If you are shipping without a logistics partner that can clear customs on your behalf, you may need to include the following shipping documentation as well:

  • Certificate of origin
  • Bill of lading or airway bill
  • Insurance policy
  • Other relevant permits, licenses, and certificates

Additional information

Payment preferences: Cash On Delivery (COD)

Cash-on-delivery is the most popular payment method in the country, with approximately 70% of the online shoppers preferring this over digital payments. E-commerce sellers who wish to enter this market may want to consider offering this form of payment to attract more customers.

Non-working days in 2019

Saturday, Sunday and public holidays are non-working days. Please expect shipment delays on these days.

List of public holidays:

Date Holiday
Jan 1 New Year’s Day
Feb 5 Chinese New Year
Feb 19 Makha Bucha Day
Apr 8 Chakri Day
Apr 13-16 Songkran Festival
May 1 Labour Day
May 20 Visakha Bucha Day
May 22 Royal Ploughing Ceremony
Jun 16 Asahna Bucha Day
Jun 17 Buddhist Lent
Jul 29 H.M. King’s Birthday (observed)
Aug 12 Mother’s Day
Aug 12 H.M. Queen’s Birthday
Oct 14 The Passing of King Bhumibol (observed)
Oct 23 Chulalongkorn Day
Dec 5 Father’s Day
Dec 5 King Bhumibol’s Birthday
Dec 10 Constitution Day
Dec 31 New Year’s Eve

Market Opportunities

Popular E-commerce Item Categories
  1. Electronics & Media
  2. Toys, DIY & Hobbies
  3. Branded Lifestyle Apparel
  4. Branded Bags & Accessories
  5. Lifestyle Footwear
Popular Shopping Seasons

 

Event Name Event Period
Lunar New Year Usually in Jan or Feb
Lazada Birthday Festival Apr 25-27
Carnival Summer Sale Apr 1-2
9.9 Mobile Shopping Day Sep 9
Singles’ Day Online Sale Nov 11
12.12 Online Sale Dec 12
Popular Shipping Destinations
EXPORTS
Rank Country
1 United States
2 China
3 Japan
4 Hong Kong
5 Malaysia
IMPORTS
Rank Country
1 China
2 Japan
3 United States
4 Malaysia
5 South Korea
Sources:

ASEAN Briefing (2018) | Thailand Starter Kit (2017) | Deloitte (2017) | The Nation (2018) | ASEAN Briefing (2018) | Thai Customs Department (2016) | Office Holidays (2019) | Statista (2018) | Techsauce (2017) | eShopWorld (2018) | Frost & Sullivan “South East Asia Transportation and Logistics Market” (2017)

Updated as of 17 Oct 2018.

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Thailand related articles

When do Thailand’s Top E-commerce Shopping Events Take Place?
When do Thailand’s Top E-commerce Shopping Events Take Place?

As Southeast Asia’s second-largest economy, Thailand is an attractive market for big and small merchants alike. The country’s recent digital push has also made it a thriving market to pursue an e-commerce business. ...

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This is part of our ‘Breaking into Thailand’s e-commerce Market’ series, where e-commerce opportunities in Thailand and how best to reach Thai online shoppers and how to deliver the best e-commerce experience to t ...

Learn More
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How to Ship to Thailand

Key Information on Thailand Shipping to Thailand in 6 – steps Customs Clearance Collecting Cash on Delivery Thailand is home to 69.1 million people and with a total e-commerce market value at US$2.9 bil ...

Learn More

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