Plan your Ramadan 2020 campaign better with our eCommerce & Logistics insights

Market Information

Indonesia

Your Indonesia cheat sheet that covers customs clearance and import duties for your eCommerce international shipping needs, eCommerce insights, and more

The latest stats and tips on eCommerce and crossborder delivery to the home to SEA's largest population group.

Get The E-book Now!

Indonesia's B2C Customs Clearance Info and eCommerce Insights

ID ID
Capital Jakarta
Official Language Indonesia
Currency Rupiah (IDR)
Population Size 273 million

Indonesia’s eCommerce Market

Indonesia’s eCommerce market value is US$26 billion in 2020 and expected to grow to US$50 billion by 2024 – a near double increase between 2020 and 2024, as reported by Statista.

This rapid growth of Indonesia’s eCommerce sector is supported by the increase of smartphone and Internet usage, a big population of 273 million individuals with increasing purchasing power, and a growing population of the young and tech-savvy.

Customs & regulations

Import Duty and Taxes

According to Indonesia’s Directorate General of Customs and Excise, Ministry of Finance, on the 30th of January, Indonesia will lower their de minimis value threshold from US$ 75 to US$3 on inbound shipments. This means that shipments valued below US$3 amount will not be subjected to taxes. Import duties and taxes will be imposed on products above US$3 which includes VAT, income tax and import duties which vary depending on the item being imported.

The infographic below shows how this differs for bags, garments and shoes for instance.

Shipment value below US$3
Tax 10%

Shipment value above US$3

Indonesia De Minimis 2020 - duties and taxes

Click here to see more details in our article

For a full list of import duties for different types of goods, you can check this list.

Restricted and Prohibited Goods

Restricted items that requires licenses before going through customs clearance:

  • Grains
  • Medicines
  • Health & Beauty products that are applied directly onto the skin or taken for consumption

Prohibited items that cannot be imported into the market:

  • Narcotics and drugs
  • Pornographic materials
  • Politically sensitive materials such as printed papers and pictures
  • Firearms, explosives, ammunition (requires a special license)
  • Guns, sports weapons, hunting guns (requires a special license)

This list may change depending on government regulations. Visit the official customs page for the latest information. It can be found in the ‘Lartas Information’ section under the ‘NTR Indonesia’ tab. There you can check which items are prohibited and restricted,  categorised by import permit.

Documentation

Documents required by Indonesia’s customs clearance include:

1. Packing List

This gives product details, shipment volume in kilogram or cubic meter, and serves as a checklist to ensure shipment has been packed correctly or not.

2. Commercial Invoice

This gives total shipment value usually in US dollar. Helps to determine the import duties and taxes, and eligibility of shipment.

If you are shipping without a logistics partner that can clear customs on your behalf, you may need to include the following shipping documentation as well:

  • Certificate of origin
  • Bill of lading or airway bill
  • Insurance policy
  • Receipt of payment of import duty and import-related taxes (SSPCP)
  • Import declaration form (PIB)
  • Other relevant permits, licenses, and certificates

Additional information

Payment preferences

Digital payment methods are the fastest rising payment methods in Indonesia, despite regulatory setbacks. Of all digital payment methods, 34% of eCommerce users pay by card, 26% pay via bank transfer, and 20% of Indonesians pay using an eWallet. 14% of users still opt to pay via cash-on-delivery. ECommerce sellers who wish to enter this market may want to consider offering multiple forms of payment to attract more customers.

Non-working days in 2020

Saturday, Sunday and public holidays are non-working days. Please expect shipment delays on these days.

List of public holidays:

Date Holiday
Jan 1 New Year’s Day
Jan 25 Chinese New Year
Mar 22 Isra Miraj
Mar 25 Hari Raya Nyepi
Apr 10 Good Friday
May 1 Labour Day
May 7 Waisak Day
May 21 Ascension Day
May 22 Lebaran Holiday
May 24-25 Hari Raya Idul Fitri
May 26-27 Lebaran Holiday
Jun 1 Pancasila Day
Jul 31 Idul Adha
Aug 17 Independence Day
Aug 20 Muharram
Oct 29 Maulud Nabi
Dec 24 Cuti Bersama
Dec 25 Christmas Day

Market Opportunities

Popular eCommerce Item Categories

 

  1. Electronics & Media
  2. Fashion​​ such as lifestyle brands
  3. Health & Beauty such as supplements and cosmetics
  4. Mom & Babies
  5. Lifestyle Footwear
Popular Shopping Seasons

 

Event Name Event Period
Lunar New Year Usually in Jan or Feb
Lazarda Birthday Festival Mar/Apr
Tokopedia Anniversary Aug 17
Shopee Oct 10
Singles’ Day & Harbolnas Nov 11, Dec 12
Mother’s Day Dec 22
Ramadan Depends on the Islamic calendar

Learn more about these events here.

Popular Shipping Destinations

 

EXPORTS
Rank Market
1 China
2 Japan
3 Singapore
4 United States
5 South Korea
IMPORTS
Rank Market
1 China
2 Singapore
3 Japan
4 South Korea
5 Malaysia
Sources:

Worldometers (2020) | The Straits Times (2018) | Pos Indonesia (2018) | Official Indonesian Customs (2020)International Tax Review (2019) | Office Holidays (2020) | Statista (2020) | Frost & Sullivan “South East Asia Transportation and Logistics Market Forecast to 2018” (2017)

Updated as of 30 Jan 2020.

                               
Table of content
                                       

Table of content

Indonesia related articles

Shipping from Indonesia to Thailand: An eCommerce Guide
Benedict Leong
Shipping from Indonesia to Thailand: An eCommerce Guide

Get an overview on how international shipping from Indonesia to Thailand works. Includes steps B2B and B2C shipping from the first to the last mile.

43
Shipping from Indonesia to The Philippines: An eCommerce Guide
Amanda Lim
Shipping from Indonesia to The Philippines: An eCommerce Guide

Learn how to ship B2B & B2C shipments from Indonesia to the Philippines in this comprehensive guide! Get all the steps in the shipping process from the first mile, to customs clearance, and finally the last mile.

57
Shipping from Malaysia to Indonesia: An eCommerce Guide
Benedict Leong
Shipping from Malaysia to Indonesia: An eCommerce Guide

Get an overview on how international shipping from Malaysia to Indonesia works. Includes steps B2B and B2C shipping from the first to the last mile.

153
Shipping from Indonesia to Malaysia: an eCommerce Guide
Benedict Leong
Shipping from Indonesia to Malaysia: an eCommerce Guide

Get an overview on how international shipping from Indonesia to Malaysia works. Includes steps B2B and B2C shipping from the first to the last mile.

110
Shipping from Indonesia to Singapore: an eCommerce Guide
Amanda Lim
Shipping from Indonesia to Singapore: an eCommerce Guide

Get an overview on how shipping from Indonesia to Singapore works. Includes steps for B2B and B2C shipping from the first to the last mile.

103
Shipping from Singapore to Indonesia: An eCommerce Guide
Amanda Lim
Shipping from Singapore to Indonesia: An eCommerce Guide

Find out how shipping B2C and B2B from Singapore to Indonesia works! Learn the steps from first mile to customs clearance and last mile delivery.

118
Indonesia Exempts Duties and Taxes on COVID-Fighting Imports
JANIO
Indonesia Exempts Duties and Taxes on COVID-Fighting Imports

Indonesia announced a regulation to exempt the imports of products targeted at combating the outbreak from duties and taxes, subject to T&Cs. Find out here!

300
Janio, Blibli and Indonesia’s eCommerce and Logistics Ecosystems Band Together to Aid the Community
Benedict Leong
Janio, Blibli and Indonesia’s eCommerce and Logistics Ecosystems Band Together to Aid the Community

Janio is proud to support Blibli’s commitments to Indonesians as one of its key logistics partners during this difficult time.

313
Ramadan & Raya 2020: eCommerce Logistics and Last Mile Challenges in Indonesia
Benedict Leong
Ramadan & Raya 2020: eCommerce Logistics and Last Mile Challenges in Indonesia

From Mudik traffic jams to heavy vehicle restrictions, find out the eCommerce logistics challenges that arise during Ramadan and how to overcome them!

484

Indonesia related articles

Indonesia’s Top 4 E-commerce Product Categories
Indonesia’s Top 4 E-commerce Product Categories

Update 14th Jan 2020: Indonesia will be revising its de minimis value down to US$3 from an earlier US$ 75 on the 30th January 2020 as confirmed by Indonesia’s Directorate General of Customs and Excise, Ministry of ...

Learn More
Who are Indonesia’s Online Shoppers?
Who are Indonesia’s Online Shoppers?

Update 14th Jan 2020: Indonesia will be revising its de minimis value down to US$3 from an earlier US$ 75 on the 30th January 2020 as confirmed by Indonesia’s Directorate General of Customs and Excise, Ministry of ...

Learn More
What’s Driving Indonesian eCommerce Growth?
What’s Driving Indonesian eCommerce Growth?

  Update 14th Jan 2020: Indonesia will be revising its de minimis value down to US$3 from an earlier US$ 75 on the 30th January 2020 as confirmed by Indonesia’s Directorate General of Customs and Excise, Min ...

Learn More

Connect with us

Subscribe to our email newsletter and receive the latest news and insights into the world of
eCommerce and logistics in Southeast Asia.

   
Follow us