Market Information

Indonesia

Your Indonesia cheat sheet that covers customs clearance and import duties for your eCommerce international shipping needs, eCommerce insights, and more

The latest stats and tips on eCommerce and crossborder delivery to the home to SEA's largest population group.

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Indonesia's B2C Customs Clearance Info and eCommerce Insights

ID ID
Capital Jakarta
Official Language Indonesia
Currency Rupiah (IDR)
Population Size 273 million

Indonesia’s eCommerce Market

Indonesia’s eCommerce market value is US$26 billion in 2020 and expected to grow to US$50 billion by 2024 – a near double increase between 2020 and 2024, as reported by Statista.

This rapid growth of Indonesia’s eCommerce sector is supported by the increase of smartphone and Internet usage, a big population of 273 million individuals with increasing purchasing power, and a growing population of the young and tech-savvy.

Customs & regulations

Import Duty and Taxes

According to Indonesia’s Directorate General of Customs and Excise, Ministry of Finance, on the 30th of January, Indonesia will lower their de minimis value threshold from US$ 75 to US$3 on inbound shipments. This means that shipments valued below US$3 amount will not be subjected to taxes. Import duties and taxes will be imposed on products above US$3 which includes VAT, income tax and import duties which vary depending on the item being imported.

The infographic below shows how this differs for bags, garments and shoes for instance.

Shipment value below US$3
Tax 0%

Shipment value above US$3

Click here to see more details in our article

For a full list of taxes and tariffs for different types of goods, you can check this list.

Restricted and Prohibited Goods

Restricted items that requires licenses before going through customs clearance:

  • Grains
  • Medicines
  • Health & Beauty products that are applied directly onto the skin or taken for consumption

Prohibited items that cannot be imported into the market:

  • Narcotics and drugs
  • Pornographic materials
  • Politically sensitive materials such as printed papers and pictures
  • Firearms, explosives, ammunition (requires a special license)
  • Guns, sports weapons, hunting guns (requires a special license)

This list may change depending on government regulations. Visit the official customs page for the latest information.

Documentation

Documents required by Indonesia’s customs clearance include:

1. Packing List

This gives product details, shipment volume in kilogram or cubic meter, and serves as a checklist to ensure shipment has been packed correctly or not.

2. Commercial Invoice

This gives total shipment value usually in US dollar. Helps to determine the import duties and taxes, and eligibility of shipment.

If you are shipping without a logistics partner that can clear customs on your behalf, you may need to include the following shipping documentation as well:

  • Certificate of origin
  • Bill of lading or airway bill
  • Insurance policy
  • Receipt of payment of import duty and import-related taxes (SSPCP)
  • Import declaration form (PIB)
  • Other relevant permits, licenses, and certificates

Additional information

Payment preferences

Digital payment methods are the fastest rising payment methods in Indonesia, despite regulatory setbacks. Of all digital payment methods, 34% of eCommerce users pay by card, 26% pay via bank transfer, and 20% of Indonesians pay using an eWallet. 14% of users still opt to pay via cash-on-delivery. ECommerce sellers who wish to enter this market may want to consider offering multiple forms of payment to attract more customers.

Non-working days in 2020

Saturday, Sunday and public holidays are non-working days. Please expect shipment delays on these days.

List of public holidays:

Date Holiday
Jan 1 New Year’s Day
Jan 25 Chinese New Year
Mar 22 Isra Miraj
Mar 25 Hari Raya Nyepi
Apr 10 Good Friday
May 1 Labour Day
May 7 Waisak Day
May 21 Ascension Day
May 22 Lebaran Holiday
May 24-25 Hari Raya Idul Fitri
May 26-27 Lebaran Holiday
Jun 1 Pancasila Day
Jul 31 Idul Adha
Aug 17 Independence Day
Aug 20 Muharram
Oct 29 Maulud Nabi
Dec 24 Cuti Bersama
Dec 25 Christmas Day

Market Opportunities

Popular eCommerce Item Categories

 

  1. Electronics & Media
  2. Fashion​​ such as lifestyle brands
  3. Health & Beauty such as supplements and cosmetics
  4. Mom & Babies
  5. Lifestyle Footwear
Popular Shopping Seasons

 

Event Name Event Period
Lunar New Year Usually in Jan or Feb
Lazarda Birthday Festival Mar/Apr
Tokopedia Anniversary Aug 17
Shopee Oct 10
Singles’ Day & Harbolnas Nov 11, Dec 12
Mother’s Day Dec 22
Ramadan Depends on the Islamic calendar

Learn more about these events here.

Popular Shipping Destinations

 

EXPORTS
Rank Market
1 China
2 Japan
3 Singapore
4 United States
5 South Korea
IMPORTS
Rank Market
1 China
2 Singapore
3 Japan
4 South Korea
5 Malaysia
Sources:

Worldometers (2020) | The Straits Times (2018) | Pos Indonesia (2018) | Official Indonesian Customs (2020)International Tax Review (2019) | Office Holidays (2020) | Statista (2020) | Frost & Sullivan “South East Asia Transportation and Logistics Market Forecast to 2018” (2017)

Updated as of 30 Jan 2020.

                               
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Table of content

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