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Brunei's B2C Customs Clearance Info and eCommerce Insights

Brunei Flag
Capital Bandar Seri Begawan
Official Language Malay
Currency Brunei Dollar (BND)
Population Size 435 thousand

Brunei’s eCommerce Market

Brunei’s eCommerce market value is US$75 million in 2020 and is expected to grow to US$104 million by 2024.

Online shopping activities are becoming more popular in Brunei as consumers find it more convenient and time-saving. Many are turning to eCommerce websites, social media, and online marketplaces to shop, and these online sales are largely driven by millennials.

With Brunei emerging with the highest social media market penetration in the region – almost double the regional average – it could potentially open doors to new opportunities for eCommerce businesses.

Customs & regulations

Import Duty and Taxes

Brunei maintains a de minimis value threshold of BND400 on inbound B2C eCommerce goods.

Goods below this threshold also do not require a Customs Import Declaration.

Shipment value below BND400
Tax 0%
Shipment value above BND400
Value-Added Tax (VAT) 7%
Import Duties 0%
Restricted and Forbidden Goods

Restricted items that must meet certain conditions before going through customs clearance:

  • Gambling machines
  • Used motorcycles, motorcars, and lorries; omnibuses
  • Alcoholic liquors, and more

Prohibited items that cannot be imported into the market:

  • Narcotic drugs
  • Articles with imprint of any currency note, banknote or coin
  • Cigarettes without health warning on the packages
  • Fire crackers known as “double bangers”
  • Pencil-like “syringe”, and more

This list may change depending on government regulations. Visit official customs page for the latest version.


Documents required by Brunei’s customs clearance include:

1. Packing List

This gives product details, shipment volume in kilogram or cubic meter, and serves as a checklist to ensure shipment has been packed correctly or not.

2. Commercial Invoice

This gives total shipment value usually in US dollar and helps to determine the import duties and taxes, and eligibility of shipment.

If you are shipping without a logistics partner that can clear customs on your behalf, you may need to include the following shipping documentation as well:

  • Certificate of origin
  • Bill of lading or airway bill
  • Insurance policy
  • Other relevant permits, licenses, and certificates

Additional information

Payment preferences:

According to Brunei’s Authority for Info-communications Technology, 84% of Bruneians prefer making payment using credit or debit cards. This is followed by online bank transfers (36%), e-wallets (27%) and offline payment or cash on delivery (19%). ECommerce merchants looking to enter the market would do well to have multiple payment methods to attract more consumers. 

Non-working days in 2020

Saturday, Sunday and public holidays are non-working days. Please expect shipment delays on these days.

List of public holidays:

Date Holiday
Jan 1 New Year’s Day
Jan 25 Chinese New Year
Feb 23 National Day Holiday
Mar 22 Israk Mikraj
Apr 24 First Day of Ramadhan
May 10 Nuzul Al-Quran
May 24-27 Hari Raya Aidil Fitri
Jun 1 Royal Brunei Armed Forces Day
Jul 15 H.M. The Sultan’s Birthday (observed)
Jul 31 Hari Raya Aidil Adha
Aug 20 Al-Hijra
Oct 29 Maulid Nabi
Dec 25 Christmas

Market Opportunities

Popular eCommerce Item Categories
  1. Fashion Apparel and Accessories
  2. Beauty & Skin Care
  3. Home & Living
  4. Electronics & Media
Popular Shopping Seasons
Event Name Event Period
Brunei Cybershop Fest Jan-Feb 28
Singles’ Day Nov 11
Black Friday Nov 23
Brunei Salebration Dec 1
12.12 Online Fever Dec 12
Ramadan Depends on the Islamic calendar
Popular Shipping Destinations
Rank Market
1 Japan
2 South Korea
3 Thailand
4 Malaysia
5 India
Rank Market
1 China
2 Singapore
3 Malaysia
4 United States
5 Germany
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