Our Brand Story

Nathaniel Yim

Our Brand Story

Janio's new brand

We had a clear vision when we started Janio in early 2018: To build Southeast Asia’s leading logistics network which provides the infrastructure needed to help eCommerce businesses scale their operations quickly and reliably. We started with one office based in Singapore and launched our first lane in Indonesia within a few short months. By the end of the year, we were shipping in over ten lanes throughout Asia.

Today, Janio serves international clients in regions further from our home, such as Australia, and we now have offices throughout Southeast Asia and Hong Kong. With an increasingly global presence, it was clear that we needed to develop a strong, clear and singular brand identity that would be suitable across markets.

What do we stand for?

At the start of the rebranding process, we asked ourselves some questions:

  • What values do we want to be associated with?
  • How do we communicate our vision and commitment to service excellence?

After several rounds of brainstorming, we streamlined the values we wanted to be associated with down to two:

  1. Professional: Holding ourselves to a high standard of excellence in the work we do
  2. Reliable: Delivering on our promises to our trusted clients

 

Beyond being able to portray these values, we want our brand identity to be timeless, understood across markets, and of course to be easily associated with logistics. Several iterations and countless cups of coffee later, we finally arrived at our chosen concept: The Janio wordmark, integrated with an upward-pointing arrow

Our new brand identity

Janio Technologies Pte Ltd brand logo

We decided to use the word janio as the base of the identity, as the word itself is an acronym that communicates our vision. “Janio” stands for:

  • Joint
  • ASEAN
  • Network
  • 10

 

     

    While not related to the regional intergovernmental organisation ASEAN, we focus on the 10 countries in Southeast Asia that make up ASEAN. To date, we have lanes in seven of the ten countries. The 1 and 0 also hold a second meaning, representing our use of technology in developing a joint network that simplifies logistics in the region. The network infrastructure we develop helps provide the infrastructure required for eCommerce businesses to scale their operations.

    The 45° arrow inside the letter “o” conveys Janio’s strength and power as a reliable logistics service provider, while also representing Janio’s dedication and excitement to serve our clients and grow alongside them.

    The superscript dot on the letter “J” is a teal-coloured box that represents the crux of our business; delivering parcels with the highest quality service. It is the only element accentuated, highlighting Janio’s main priority and commitment to customers.

    The base colour of the logo, blue, is the colour of the sea and sky, the mediums of international trade, and is meant to symbolize our role in connecting businesses to and throughout Southeast Asia through cross-border logistics.

    Janio van in motion

    Where’s Janio heading to next?

    Our vision here at Janio is a grand but challenging one. We are taking on one of the biggest problems in Southeast Asia and eCommerce logistics, utilizing technology to address inefficiencies and simplifying complexities in international shipping. While our previous brand identity communicated our use of technology in tackling these issues, our revamped brand identity brings the focus back to our promise to our clients. Professionalism, reliability, delivering excellent service to grow alongside our clients. We believe that our new branding will serve us well, going beyond just Singapore, but connecting with our audience on a global level.

    At Janio, we are always on the lookout for the best and brightest minds who are passionate about solving the most challenging of problems. If our vision of solving some of Southeast Asia’s biggest challenges speaks to you,  join us today.

    1865 views

    You might also be interested in

    Indonesia Exempts Duties and Taxes on COVID-Fighting Imports
    JANIO
    Indonesia Exempts Duties and Taxes on COVID-Fighting Imports

    Indonesia announced a regulation to exempt the imports of products targeted at combating the outbreak from duties and taxes, subject to T&Cs. Find out here!

    756
    Fashion designer Fatimah Mohsin Aims to Sew 600 Face Masks for Front-line Workers, Delivered by Janio
    JANIO
    Fashion designer Fatimah Mohsin Aims to Sew 600 Face Masks for Front-line Workers, Delivered by Janio

    Fatimah Mohsin mentioned “We can all go through this difficult time together. But before that, this is how I express my gratitude and gratitude to the front line workers for always protecting us.”

    597
    Janio, Blibli and Indonesia’s eCommerce and Logistics Ecosystems Band Together to Aid the Community
    Benedict Leong
    Janio, Blibli and Indonesia’s eCommerce and Logistics Ecosystems Band Together to Aid the Community

    Janio is proud to support Blibli’s commitments to Indonesians as one of its key logistics partners during this difficult time.

    595
    Shipping with Sea Freight from Indonesia to Malaysia
    Shipping with Sea Freight from Indonesia to Malaysia

    Can sea freight compete in speed and price with air freight? In some cases for sea freight from Indonesia to Singapore, yes! Find out why here

    Learn More
    Data Integrity in eCommerce: How it Affects Cross-border Shipping
    Data Integrity in eCommerce: How it Affects Cross-border Shipping

    Getting accurate data on the shipping label is crucial in the cross-border shipping process. Find out how you can ensure data integrity for a smooth eCommerce delivery.

    Learn More
    How DDP Can Help You With Import Duties and Taxes in Southeast Asia
    How DDP Can Help You With Import Duties and Taxes in Southeast Asia

    With different import duty and tax rates for every country and every type of item, customs payments may appear daunting. Read on to find out how customs clearance can be made smoother with delivered-duties paid (DDP) so that you can expand into the Southeast Asian market with a peace of mind!

    Learn More

    Connect with us

    Subscribe to our email newsletter and receive the latest news and insights into the world of
    eCommerce and logistics in Southeast Asia.

       
    Stay updated and follow us